Topic: Branding Your Social Networks and Social Media… A How to Guide (updated). The advantages of social media branding.
For many local Small businesses, due to their scale of operations and because of their ineffective marketing strategies may struggle quite a bit and may experience a lack of customers. These businesses will fail to gain their fair share of the market. The biggest risk in any business is improper demand and lack of customer bases, which increases the level of expenses more than the income for such businesses. When starting a business, it can be tough trying to get your first few customers and keeping them.
Social networking can be a powerful way for you if you’re able to spend some time promoting your brand or business through the online Social Media outlets. There are millions of social media users online every day who are looking at thousands of promotions and advertisements, and that’s how a lot of small businesses are gaining popularity.
When I post amazing content… my engagement is high and my followers keep growing!
Here are a few ways, you can promote and boost your brand or small business through the social networks.
Entry: In order to start promoting your small business brand, the first step you should take is to create a profile or a page in each of the popular Social Media websites like as Facebook, LinkedIn, Twitter, and Instagram, make it in the name of your brand. A brand’s name has to exist in the Social Media in order to be promoted or advertised.
Use Links Of One Social Networking Media In Another: For example, when you make posts on Facebook or Twitter, you can also include an Instagram link. These links have a higher rate of appeal than any other social network and the engagement rate is absolutely amazing if not the best.
Build up follower base: In order to get enough traffic to your websites and boost your business sales, you will need a good amount of followers. For this, you can use very popular hashtags (#) (their kind of like keywords) which will make your brand more noticeable.
Get Engaged in Public Discussions Online: This includes passing compliments, supporting a cause via Twitter, Instagram or Facebook to other reputed brands by making the post and tagging those using hashtags or direct tag feature. This will bring you in front of the eyes of the followers of those tagged reputed brands. This works well for advantages of social media branding.
Offers: One of the ways to attracts customers is to give discount offers, giveaways, hold contests, etc. If a user gets an offer from you and uses it and they like the product, they will spread your brand name in their circles. This chain of promotion is informal as it can go on offline but it is equally effective and starts from the Social Networks only.
Post eye catching and brief captions: Make sure you keep the updates on Facebook, Twitter or LinkedIn short but effective. Viewers tend to avoid posts with big captions, especially in promotions. Don’t forget to include your website links along with it.
Use pictures: A picture, relevant to the topic of the post in Social networking websites does have an extended appeal. Quite often, viewers look at the picture first and then read the caption. Images increase click thru rates and conversions too.
Launch Products in a trend: Make sure the line of product offered by your business has a good trend in the market. For example, no one would buy a CRT Television or monitor in or after 2016 or, no one would ever opt for a backdated mobile phone from your website. So these are some of the advantages of social media branding