Nowadays, local businesses are struggling to get descent online traffic into their websites in order to get customers to inquire about their services or to buy their products. In this post we will go over some basic to help you get started on how to advertise a local business.
As a result, newer startup companies or small local businesses are failing to gain recognition by an audience that is out there and thus, they are not as profitable as they should be. For example, several online shopping websites over the internet might be selling good products at good prices with good services but, due to poor marketing of having a well search engine optimized website, their growth is limited.
So, whether your business is an online business or not, marketing through search engines can prove to be very effective and profitable because there are millions of unique users daily who use different search engines for their regular browsing.
Small Business Marketing
For local businesses there certainly can be thousands of searches a month looking for your type of service or products. So let’s take a moment and lay out a quick plan that can get you started to getting more website visitors.
This is just a quick note to all of the business owners out there. If you do not have the time to do these tasks, then assign it to an employee or go to your local college IT department and find an independent contractor to help you. The point is that this is really important. I see to many local businesses not taking advantage of the valuable search engine traffic!
Let’s get started! These are a few basics for local business marketing via search engines to get a kick start…
Advertising/Marketing Packages: Search engines also offer advertising and marketing packages so that their businesses are shown in their sponsored section in search results. This also helps in gaining popularity for your business, and the searchers do get to see your websites, which increases traffic and thus, giving you a boost. Once your website climbs to the first page of the search engine’s results, you won’t need to renew your package again, as the job as already done.
This will be a good option initially until the business gets a good fame. Fitting to customer’s needs: As your business is local, you should be aware of what people in your town or city actually needs. You cannot sell a fridge to an Eskimo so; proper research will help you re-frame your business ideas and marketing strategy.
Social Network Marketing:
Social network marketing helps you to attract traffic to your business websites and a good place to start on marketing your small business. Sharing your links on social networking websites will make the users see what you have posted, if it is something they really want, they will visit the website.
The more the audience you attract to your website; the higher will it climb in the search results. This is because almost everyone has tracking cookies on their machines so they know what we are doing and whose site may be starting to become popular from the social networks.
Proper Name: Make sure you set a proper name to your website according to the type of product or service you sell or render. This helps the search engines to locate you accurately according to the user’s searches. This is known as branding. Create an easy to remember brand name.
Proper Content: You should also fill up your web pages with the right content so that the search engines will be able to understand your business more accurately in case a potentially new customer searches for the particular service or product. Add your business to the Search Engine’s registry which is known as both Google Business Profile (formally Google Places) and Bing Places (list your business in Bing too).
This will put your business in the maps of the search engine and also, when a user particularly searches for a product or service you sell or render the business will show up along with the search results if there are no such competitions. If buyers look up in the search engine for you business, it will be shown at the top.
Look for local forums in your community offered by TV stations, radio stations, churches, special groups and join those forums. Register and include your website URL. Then join in the discussion of those local online communities to get noticed. This can be done once or twice a month so it does not take up too much of your time. If you follow the above steps properly, these basics can help make your business be a successful one.
Since millions of users use search engines every day, the marketing of a local business can be a good way to gain popularity and have good growth. We hope this topic regarding how to advertise a local business will help grow your business.
Be sure to submit your business to our directory portal as well. (Arriving soon).