Social media marketing is the buzzword along online marketing service providers. In fact, regardless of which online marketing resource you check out, social media marketing is always part of the mix. Interestingly enough, this is a praise that so often runs the danger of losing any kind of objective meaning. There’s lots of emphasis made about the supposed benefits of this particular type of online marketing in that we could run the risk of losing sight of what is real and what is hype. Believe me, there is so much hype regarding this type of social media internet marketing that you could cut it with a knife.
Advertising on Social Media Platforms
Some online providers as well as some recognized and popular online marketing brands really lay the hype on quite thick. If you are a small business owner or an online entrepreneur, it’s too tempting try to conduct social media marketing by the seat of your pants. I’m telling you right now, that approach is a sure recipe for financial disaster. You will be throwing good money after bad with very little to show for all your time, effort, energy and resources.
To help you gain some semblance of sanity regarding the hype and outright wishful thinking that surrounds this particular form of online marketing, I’ve laid out some key concepts that you may want to wrap your mind around. They can go to the central question of whether your business really needs this type of marketing. This is the reality of always having a connected customer base.
Why has social media marketing captured the imagination of online entrepreneurs from all four corners of the globe?
Why is there so much buzz about it? Well, the answer is quite simple. The marketing tastes of consumers have changed. You see, thanks to mobile devices, consumers are constantly connected to the Internet. They always cross reference. Whatever marketing message they come across with content based on the Internet.
If you don’t position your brand online in such a way that you are informed by consumer trends and most importantly, have a hand in directing strengths, you will really be left behind. It really is that simple. The sad reality for most businesses is that they’re completely oblivious of this development. They think that just because they dumped a lot of financial resources into building a solid brand, it could withstand the test of time.
While that may be true 50 years ago, it is definitely not true in the age of Facebook and another popular outlet known as Instagram. Your business needs to get with the program. Otherwise, you will simply be left behind by the social media sea change.
Consumer interests, their perception of what’s credible and what’s not, is changing almost by the day. This is partly driven by social media. Small business social media marketing is simply a marketing strategy that enables you to put your brand in the middle of the discussion. Instead of insisting on a top-down outside-in model for brand information, it enables the ultimate consumers of a brand to become participants of the brand formation process. I know this sounds scary. It may seem like a description of a brave New World but it actually is. This is the reality that we need to accept and move on with.
The good news is that using social media branding has become so much easier. Why is branding for your local small business or website so important? It’s tempting to think that local online marketing can simply be reduced to online spending, ad acquisition and other command-based media decisions. While you’re more than welcome to think that way, the problem is you’re going to be spending money while going through that process.
At the end of the day, you probably would have very little to show for the money you spent in online advertising. It’s always a bad idea for small businesses to pretend they are bigger businesses when doing online ad buys. It’s even a bad idea for larger companies too.
Instead, you should consider using a conservative budget and track results closely. Invest your online marketing budget wisely. Otherwise, if you spend to much in the beginning without knowing results could lead into a loss.
It is so important to test small ads first and let the winners run and trash the losers. A good approach is to focus on branding. Whatever you do online – whether it’s through your website, consumer engagement, content decisions – these are all conversations that can build up your brand. These can buff up your business’ brand. This is a big deal because you would not always have dollars for marketing.
Branding your small business is amazing
This is because moment you stop the active marketing, your customers, clients or patients can still seek you out because you’ve established a brand – a form of messaging that they can always relate to a set of desired values. This is crucial because with the proper branding strategy in place the costs involved will be affordable while maximizing returns.
Social media marketing helps your business gain customer intelligence. This is extremely crucial because customer the needs, wants and trends as well as their preferences could change almost overnight. By positioning your content in such a way that your end-users are constantly conversing with your brand values, you can get the important information you need to make more informed decisions. This can help take your marketing to the next level and produce a more credible and persistent social media brand online.
Social media marketing is here to stay. It packs so many benefits that are interconnected. Going past the buzz and the hype, social media marketing will enable you to get the information you need to build the brand cheaper, faster and more effectively. Ultimately, with the right strategy, this type of marketing can help increase your online presence’s overall conversion rate.
You see, when it comes to online marketing, your number one focus should be on conversion. It doesn’t matter how many people visit or talk about your website. If those people don’t end up parting with their hard-earned dollars, you’re not doing a good job.
You have to always keep conversion as the heart of the discussion. Otherwise, you’re doing social media marketing wrong. That is the bottom line. No amount of denial will make that reality go away.